Posted by seotech on July 31, 2009 under expert seo techniques, keyword seo, search engine optimisation, seo company sydney, seo services | 
SEO Guidelines
It is important to keep to search engine guidelines when trying to optimise your site as ‘black hat’ techniques can result in your site being penalised through lower search engine result rankings or being banned altogether, such as the company Traffic Power in 2005. By contrast, by using approved SEO techniques or ‘white hat’ SEO, your site will not only be of a higher quality but also achieve higher rankings and consequently better traffic.
Some of the content guidelines promoted by Google include using a clear hierarchy for your site, make a sitemap available for users, create content that has useful and clear information, aim to use text rather than images for important text so the Google crawler can recognise it, and keep a limited amounts of links on each page (i.e. less than 100).
Quality guidelines refer more to manipulative behaviour to be avoided, from registering misspellings as your website of popular domains, to showing different content to search engines than to users (known as ‘cloaking’). Other tips include not linking to web spammers or ‘link farms’, or filling your site with irrelevant and unrelated keywords.
Other SEO terms
Search engine optimisation (SEO) has many technical terms, as addressed in the previous blog. Here are a few other common SEO terms.
- Algorithm: a programming rule that determines how a search engine indexes content.
- Clickthrough rate: the amount of times people click on a link (such as a search engine result) or an an ad.
- Googlebot: a search tool used by Google to collect documents from the internet to build an index for its search engine.
- Link farm: a site that contains mainly links and almost no content, created to artificially inflate page rank.
- Keyphrases: 2-3 word phrases that are used by users to search for content in a search engine index.
Posted by seotech on July 17, 2009 under expert seo techniques, keyword seo, search engine optimisation, seo services |
What is SEO?
Search Engine Optimisation (SEO) is a process used to increase ‘traffic’ or visits to a website by making it the top of search engine result lists on certain ‘keywords’. For example if a toy shop has a website and it wants to have an increased ‘web presence’ (more people visiting their site), SEO will try to get their site to come first when people search for keywords such as ‘toy shop’ or ‘buy toys’ in a search engine.
There are various search engines that people use, two of the main ones being Google and Yahoo. Search engines are used to navigate the web because of the sheer number of sites on the Web- at least 72, 000,000 sites. SEO involves many strategies to improve the ranking of a site in these search results including editing the site content and coding to include more keywords and the relevance of the site to those keywords. Website owners, especially companies, use SEO techniques as there are more than 1 billion internet users which offers incredible opportunities for marketing their goods and services.
Common SEO terms
Here are some common SEO terms that are used within the industry:
- Indexing: when search engines collect and store data on new webpages to be included in their search database.
- Crawlers: search engines use crawlers to find new pages automatically
- White hat: SEO techniques that conform to search engine guidelines, ensuring that users see the same content that search engines do.
- Black hat: SEO techniques that are deceptive and do not conform to search engine guidelines, such as using hidden text or cloaking. This will result in the site being penalised or banned from the search engine.
- Links: text that will take you to a web page. Inbound links are links to your site from others.
- Hits: any download of a file from a web server (including graphics, videoclips, flash files, etc).
Posted by seotech on July 2, 2009 under Multimedia Companies, Powerpoint Publishing, general interest |
Powerpoint
Powerpoint is a Microsoft program that has enhanced the way we deliver presentations through making it a multimedia experience. The program was initially developed in 1984 by Forethought, Inc then bought in 1987 by Microsoft. What the program does it create a presentation that is ultimately displayed on a screen by a video projector. It is made up of a number of slides (an allusion to the slide projector) on which can be scrolled through by the presenter. A range of multimedia can be inserted into the slides including text, pictures, images, animations, sound effects, music, video clips, hyperlinks and so on.
Powerpoint has transformed the art of public speaking in companies, schools and universities, or any institution that gives presentations. Whether Powerpoint is a more effective technique for teaching or persuading is debated in comparison to other visual aids, especially depending on the level of skill that the presenter has in putting together the presentation. However it has definitely changed expectations of audiences and the overall professionalism of presentations.
Publishing Powerpoint Online
One of the great features of Powerpoint presentations is that it can published and accessed online. However many presentations are too large to post online (as downloads would take hours), or don’t have the audio accompanying the presentation. Through using the services of an online multimedia company, the Powerpoint presentation can synchronise any audio with the Powerpoint slide transitions so that the person viewing it knows exactly which slide the presenter is referring to.
Additionally, companies such as SEO Technologies Pty Ltd, can reduce the size of the Powerpoint file through converting it into Adobe flash. By using Flash technology (available to 99% of all internet users), it not only downloads rapidly and needs no software to be installed, but also can be published on CD-ROM, DVD, and so on.
