Audio Recording & Production

Posted by seotech on August 31, 2009 under Flash Webvideos, Multimedia Companies, Powerpoint Publishing, seo company sydney, seo services | Be the First to Comment

Professional Audio & Voice Over Recording

Audio RecordingMultimedia company S.E.O. Technologies Pty Ltd offers professional recording and voice over services to complement web presentations, web videos, animated and interactive websites, CD-ROM and DVD audio narration and music. The term ‘voice over’ refers to an off-camera commentary that can be performed live or added post-recording.

Using modern recording equipment and software gives great flexibility in the recording, mixing and mastering states for editing, level balancing, compressing and limiting. It also gives the option of adding effects such as reverberation, equalisation, flanging and many many more. You can give your corporate presentations and website a dynamic edge with studio-quality audio and voice overs.

The Development of Audio Recording

Voice OverThe first sound recording and reproduction device was the mechanical phonograph cylinder. There had been other machines that could record and produce sound before this, such as the hydropowered organ, but were very limited. The phonograph cylinder was invented by Thomas Edison in 1877, which rapidly spread to become a very popular device until 1910. In 1889 the gramophone disc was invented by Emile Berliner, which were easier to manufacture, transport and store.

By the 1920s, audio recording became electronic. This involved the development of microphones, loudspeakers, mixing desks and amplifiers. From the 1950s to the 1980s magnetica tapes and tape recorders replaced all previous technology. But in 1982 audio recording was revolutionised once again by the development of the compact disc and digital sound recording. The CD format was resisted by the record industry because of the ease of reproduction of originals with high quality sound by consumers. Since the 1990s media such as DVDs, Blu-ray discs, and HD DVDs have been developed. Sound files are downloaded from the internet or ripped off hard copy mediums such as CDs as digital files, and played on digital audio players (from phones, MP3 players, I-PODs and so on).

Corporate E-Cards

Posted by seotech on under Corporate E-Cards, Multimedia Companies, seo company sydney, seo services | Be the First to Comment

Traditional Greeting Cards

Corporate e-cardAncient greeting cards were used by both the Chinese to celebrate the New Year and the early Egyptians who used papyrus scrolls. Greeting cards started to appear in Europe in the early 1400s, such as the German woodcut New Year’s greetings and Valentine’s Day messages. By the 1850s the greeting card rather than being a homemade customised hand-delivered card, became more popular and affordable due to developments in printing methods.

The first published Christmas card appeared in 1843 in England, commissioned by Sir Henry Cole. Not long after, companies started to hire illustrators to design and mass produce greeting cards. When colour lithography developed in the 1930s the greeting card industry really expanded. Today there are cards for all occasions and emotions, from birthdays, to christenings, engagements, weddings, funerals, baby showers, get well cards, mother’s and father’s day, farewell cards, graduation and more.

Different types of greeting cards include:

  • Standards cards: a card printed with a picture on the front, folded over, with an inscribed message on the inside.
  • Photo greeting cards: cards that have a hole in the front for you to place your own photo in the cover. There are also cards that are printed with high quality digital photos- which you can buy or print yourself.
  • Humorous greeting cards: also known as studio cards, became popular in the 1940s and 1950s.
  • Musical Greeting cards: Cards that contain musical devices or recording devices, which play when opened (such as a traditional Christmas carol).

Animated E-Cards

Animated e-cardAn e-card is a greeting card that is sent over the internet, with digital content such as music, animation and videos. These are available on websites for free or for a fee, or can be designed by a multimedia company.

Corporate e-cards are great as a form of marketing to thank your clients and customers or invite them to special events. They can also be used to inform customers of changes. Designed with Flash animation, they can be entertaining and capture their attention.

Online Video Integration

Posted by seotech on August 24, 2009 under Flash Webvideos, Multimedia Companies, expert seo techniques, seo company sydney | Be the First to Comment

Integrating Videos Online

WebvideoCreating a multimedia and  interactive site is an exciting and successful way to promote your goods and services to customers. One aspect of this multimedia web design is integrating presentations with full audio and video capabilities. Another aspect is integrating “webvideos” or online optimised video clips. Basically the video is produced with narration and/or a soundtrack in a Flash format, compressed to reduce the file size for ease and speed of downloading without compromising the quality of the original clip, then published online. SEO Technologies Pty Ltd is a web design, SEO and multimedia company in Sydney that can produce high quality presentations and video clips and integrate them into you website. In addition, the company has in-house ProTools studio for voiceovers and audio production.

Flash

Adobe FlashAdobe Flash (originally Macromedia Flash) is a popular method for adding animation and interactivity to web pages such as advertisements, forms and video. It was developed by Johnathan Gay in 1996 while working for Silicon Beach Software. It is a very effective format to use online as almost 100% of users have Flash Player installed and so are able to access Flash graphics, functions and videos. Compared to other plug-ins such as Java, QuickTime or Windows Media Player, it has a small install size, is quick to download and initialise.

Flash content is programmed with ActionScript to provide interactive features (such as buttons, text entry fields, etc). By using scripting instead of animating it, programmers save time and have more flexibility when editing it. Flash files usually have a .swf file extension (ShockWave Flash), which can  be played in a standalone Flash Player or as a self-executing Flash movie. Embedded Flash movies form the basis of sites such as YouTube, as most users have acces to Flash Player, which eliminates problems of platforms and no standard video format across the web.