Posted by seotech on October 26, 2009 under seo company sydney, web design | 
Website Design
Web design refers to the process of creating online content for end-users through the Internet or web-enabled software. Rather than designing the functional elements of websites, web design usually refers to the aesthetic qualities or of the content or features for consumers. It can involve various disciplines from animation, photography, typography, animation or graphic design. The coding used to develop these features can include markup languages (e.g. HTML and XML), styles sheet languages (e.g. CSS and XSL), client-side scripting (e.g. JavaScript), server-side scripting (e.g. ASP and CGI), database technologies (MySQL) and multimedia technologies (e.g. Flash and Silverlight).
Some of the basic aspects of web design are content, usability, appearance and visibility. The content of a website should be relevant and have substance, i.e. not just pictures or links. It is important that the users be able to navigate their way around the site, with a reliable and simple interface. The style used, includ the graphics and text, should be consistent through the website. Finally, after so much work has gone into the development and design of the site, it is important that the site be easy to find via most search engines. SEO (search engine optimisation) techniques should be used so that your target audience will be able to find your site when typing in relevant key words in search engines.
Elements of Great Designs
Great design can be difficult to achieve, to avoid being cliche, boring, distracting or confusing, as well as remaining functional. For example, if the site has to download too many items (e.g. videos, graphics, photos, sound), it will take longer and the user may not bother to wait for it to load.
Some considerations include having a background that makes it easy to read the text, consistent and clear navigation buttons, coordinated link colours, repeated elements across all pages within a site so that it looks like each actually belongs to the same website.
Posted by seotech on October 25, 2009 under seo company sydney, seo services, web design |
Website Development
Web development is a term that covers the overall logistics of most web-based services, or any activity related to developing a website on the Internet. Although it can include e-commerce, web design, online content development and web server configurations, the term is usually used to refer to the non-design aspects of building web sites. Non-design aspects of web development can include writing markup and coding. Markup languages are systems for annotating text in a way which is symtactically distinguishable from it, that is to say to not confuse the annotations with the content. HTML (HyperText Markup Language) is a widespread markup language used for structuring documents on the web, consisting of tags surrounded by angle brackets within web page content to denote headings, paragraphs, lists, links, embedded images and interactive forms.
Web coding or programming is the process of writing, testing, troubleshooting and maintaining the source code of web applications. Types of coding can be split into different areas, such as client side coding (covering layout and design) and server side coding (covering the website’s functionality and back end systems). Some of the client side coding tools includes JavaScript, Flash Adobe and Microsoft Silverlight. Server side coding languages include ASP, Perl, PHP, Java, ColdFusion and C Server Scripts.
Web Development applications
Web development can range from simple static pages with plain text to complex applications such as e-commerce. S.E.O. Technologies Pty Ltd has been developing interactive web sites and multimedia applications since 1997, for a wide range of clients and industries. Their expertise is in creatively translating businesses to the web using Flash design, content management and integrated e-commerce.
The company has a holistic approach that involves the initial research into domain names, the design and development of web content, publishing, hosting and promoting the site. The marketing of your site will also involve advanced search engine optimisation services.
Posted by seotech on October 16, 2009 under e-commerce, seo company sydney, seo services |
E-Commerce
E-commerce (or eCommerce) is an abbreviation for ‘electronic commerce’, encompassing all activities that involve the purchasing and selling of goods and services on the Internet. Other common terms include e-business and e-tailing (derived from electronic retailing). Although e-Commerce is most often associated with buying goods over the World Wide Web, such as through virtual shops with online catalogues, the range of activites is much much larger.
Business conducted through email, electronic funds transfer, teleconferencing, electronic tickets, internet marketing, online transaction processing, electronic data interchange are all activities using the Internet for business. In addition, some business activities only exist online- such as the design of websites. Some businesses derive all their sales or their primary income from online, such as online gaming or social networking sites.
Although a large percentage of online sales is virtual (such as payment for premium content on a website or subscribing to an email service), much of e-commerce involves the sale of physical items online that are then delivered to the customer. This has spurred a huge industry in online retailing, as well as peer-to-peer selling (auction websites such as eBay). Another type of e-commerce is business-to-business (B2B), as opposed to business-to-consumer (B2C).
E-Commerce Systems
One example of an e-Commerce system is PowerSell. This system is a scalable eCommerce design solution incorporating a shopping cart system. This system is used to create a user-friendly online shopping experience, one that is as close as possible to real shopping.
As a result, customers can browse through a shopping ‘mall’, add items to their ‘basket’, then ‘checkout’ virtually. The checkout process involves an itemised list of items in the shopping cart with their individual prices and a total price for the selections. This includes freight charges and GST. Then the customer can proceed to pay in a secure online environment.
