SEO Techniques

Posted by seotech on November 17, 2009 under expert seo techniques | Be the First to Comment

SEO

Internet MarketingThe point of SEO, as with any marketing campaign, is ultimately to attract new clients and increase sales. The difference with search engine optimisation, is that it consists solely of online methods to achieve this goal. The internet is a tool with vast potential for marketing. Not only is there a global audience, but it is interactive. So businesses cam promote their products and services, as well as actually sell them, via the same medium.

Internet marketing involves a range of aspects, from web design and development, to advertising and sales. SEO Technologies Pty Ltd is able to assist your business in all of these areas, from advanced design incorporating interactive multimedia to e-commerce systems that are user-friendly. In terms of advertising, SEO Technologies has extensive experience in search engine optimisation and email marketing.

SEO Techniques

SEO TechniquesThe purpose of SEO techniques is to increase your website’s visibility in search engines when certain relevant keywords are used. So for example, if your website is promoting SEO services, it may be optimised to appear on the first page of results when a user types ‘SEO’ or ‘Sydney SEO services’ or ‘internet marketing’ into a search engine such as Google or Yahoo.

Search engines use over 200 factors to calculate the relevance of a site to a keyword or key phrase. SEO techniques are about reverse engineering the algorithm used in order to make your site the most relevant. So strategies are developed around keyword density, inbound links, content, site structure, anchor text, online press releases, relevant blogs, social media and much more. SEO strategies aim for a holistic approach that will produce a website with great design, relevant to your target audience, containing useful information, and optimised to be visible in major search engines. By employing SEO techniques you could double your site traffic, but make sure you do some research before jumping in. Don’t be fooled into using blackhat techniques that could result in your site not getting any hits at all!

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Designing Websites

Posted by seotech on November 6, 2009 under web design | Be the First to Comment

Layout and Content

Web page designThe design of your website is one of the most important aspects in reaching your target market or audience. Whatever the image conveyed by your site will reflect on your company and brand, and ultimately the message that you are trying to communicate or the amount of sales you make.

Web design has evolved over time, and one of the elements that is catching on is a simple layout with a centered orientation. Rather than having random bits of text or graphics that make the user try and figure out what to look at first, simple layouts designed to be read from top to bottom are more straightforward and easier to read. In the past, left-aligned and liquid (full-width) layouts were quite common. However, today many websites today are shifting to centered layouts, giving a roomier appearance, making the reader scroll down rather than attempting to make as much information as possible visible at first glance.

Colours and Icons

Web IconsColour is very important when making a first impression on your webpage. It is the first thing users will notice, and will probably be the first thing that either draws them in to read the content or push them away is used badly. Some of the best websites around will have cool or neutral backgrounds that will complement, not distract, from your content. It should also be a plain background, as the ‘wallpaper’ effect can be very irritating to the eye. Then by using a plain, neutral background, you can use strong colours to draw the eye to more important features on the page. However it should be used sparingly, or it won’t having any effect, and consistently.

Once you’ve got your colour scheme sorted, you can add some icons and 3D effects. These draw the user’s attention and give a page a professional look. Once again though – they should be used sparingly. Having space declutters the page, making it easier to grasp.

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