Advantages of E-mail Marketing

Posted by seotech on December 17, 2009 under E-mail Marketing | Be the First to Comment

E-mail Marketing

E-mail marketing uses digital mail as a direct form of marketing to make contact with existing and potential clients and customers. It is a versatile, efficient, and affordable means to communicate, whether to advise of changes in services, location, goods, staff, management and so on, special offers, send invitations to seminars, conferences or other special events, or encouraging customer loyalty and repeat business.

These e-mails can take many forms. They can simply be in the form of a traditional letter with just text, or a multimedia letter with graphics, sound and animation. The e-mail can be interactive with hyperlinks that take the reader to a website, or with a form to be filled in and returned by e-mail. It can be a digital newsletter with pictures, contain attached documents such as annual reports, or be in the form of an e-card.

Advantages of E-mails

E-mails have many advantages over more traditional marketing methods, whether printed newsletters and catalogues, or television and radio advertisements. Firstly, targeted e-mail marketing using a opted-in mailing list allows companies to distribute information to a wide but specific audience. By using permission marketing, the e-mails are only sent to those who have given permission to be e-mailed, so is not deleted as spam.

E-mail is also much less expensive than traditional marketing means, and by using digital media instead of paper e-mails are more environmentally friendly. The delivery time for an e-mail message is much faster than mailed advertisement, and they are easier to track through mechanisms such as read receipts and autoresponders. As a result, an exact return on investment can be measured and enables tuning and refining of techniques.

E-mail marketing is a pro-active method of advertising, pushing its message to potential customers rather than just waiting for customers to visit a website or calling a phone number. Especially since most internet users will check their e-mail every day. Finally, it can generate repeat business affordably and automatically. Automatically because with a database of opted-in e-mail addresses and contact details, companies can simply select to send to all recipients or just a specific segment.