Flash Banner Ads

Posted by seotech on March 15, 2010 under Flash Webvideos, Multimedia Companies, expert seo techniques, seo services | Be the First to Comment

Banner Ads

Banner ads are a form of advertising delivered via the web. It involves embedding an advertisement into a web page to attract traffic to the advertiser’s website through linking. Usually the ad is an image or multimedia object that uses technologies such as Java or Flash to employ sound, animation or video. The idea is that the more eye-catching the ad, the more likely the user is to click on it, leading them to the advertiser’s website. Affiliates who host the ad on their site can earn money on a CPC bases (cost per click), meaning that for every unique user click on the ad, the affiliate earns money.

Web banner ads function in the same way as traditional advertisements, that is they inform potential consumers of the product or service and give reasons why they should choose it. However, they differ in that the results for advertisement campaigns may be monitored real-time and can be targeted to the viewer’s interests, rather than simply advertising to a mass market. The user’s behaviour is then often tracked through a click tag.

The first clickable web banner ad was sold by Global Network Navigator in 1993 to a law firm in Silicon Valley. GNN was one of the very first websites ever, and also the first commercially supported web publication.

Flash Banner Ad Design

Engaging and effective banner ad design is an important element in any online advertising campaign. To increase traffic to your site through banner ad links, the icon needs to be informative, eye-catching and reflect the branding of your business.

One way to add animation and interactivity to your webpage, as well incorporate multimedia in your banner ad, is to use Flash technology. Flash is a popular way to include animation, video, graphics and sound in many web applications.

One way to create an effective banner ad is to use the services of an SEO company that will use Flash to develop visually outstanding, animated custom banners. A well-designed Flash banner ad will always attract more attention than static ads, achieving more clickthroughs as a result.