E-card Marketing

Posted by seotech on June 28, 2010 under Corporate E-Cards, E-mail Marketing | Be the First to Comment

Once you have a product you need to market it well for it to be a success. For the best marketing results it is best to take a multi-phased approach to your campaign. One technique that can be used within a marketing campaign is the distribution of e-cards (electronic greeting cards). These work on a similar principle to a greeting card/post card except they are in a digital form and are emailed to clients rather than snail mailed. They are created using digital software (usual Flash) and are animated and interactive.

Research has shown that 85% of all internet users visit a greeting’s site each year. Why not tap into this market with your company and see just how effective e-cards can be.

E-cards have been proven to be a much more successful marketing option than more traditional print methods as they are animated and interactive and therefore grab the reader’s attention and hold it for a longer period of time to ensure that they get the information that they need about your company or product. They are a creative and innovative way to market your product that utilizes the best of modern technology to simply and effectively reach you target market.

Uses/Purposes

There are a number of different uses and purposes for e-cards. These include:

• Promotion-this involves promoting a particular product or service
• Brand-creating brand awareness within your client bases
• Invitations-e-cards can be used to invite clients to seminars and special events
• Reminders-these can be used to remind clients about appointments
• Reference-these can be sent on special occasions such as birthdays, holiday greetings and thank you notes.

Environmental Benefits

E-cards remove the need for printing on paper and using envelopes to send them. This ultimately reduces the amount of trees that are cut down and therefore by choosing e-cards you are reducing your company’s carbon footprint and making an active decision to care for our environment for future generations to come. Also by eliminating the use of paper you are eliminating your overall production cost saving your company money.