Posted by seotech on June 28, 2010 under Corporate E-Cards, E-mail Marketing | 
Once you have a product you need to market it well for it to be a success. For the best marketing results it is best to take a multi-phased approach to your campaign. One technique that can be used within a marketing campaign is the distribution of e-cards (electronic greeting cards). These work on a similar principle to a greeting card/post card except they are in a digital form and are emailed to clients rather than snail mailed. They are created using digital software (usual Flash) and are animated and interactive.
Research has shown that 85% of all internet users visit a greeting’s site each year. Why not tap into this market with your company and see just how effective e-cards can be.
E-cards have been proven to be a much more successful marketing option than more traditional print methods as they are animated and interactive and therefore grab the reader’s attention and hold it for a longer period of time to ensure that they get the information that they need about your company or product. They are a creative and innovative way to market your product that utilizes the best of modern technology to simply and effectively reach you target market.
Uses/Purposes
There are a number of different uses and purposes for e-cards. These include:
- Promotion-this involves promoting a particular product or service
- Brand-creating brand awareness within your client bases
- Invitations-e-cards can be used to invite clients to seminars and special events
- Reminders-these can be used to remind clients about appointments
- Reference-these can be sent on special occasions such as birthdays, holiday greetings and thank you notes.
Environmental Benefits
E-cards remove the need for printing on paper and using envelopes to send them. This ultimately reduces the amount of trees that are cut down and therefore by choosing e-cards you are reducing your company’s carbon footprint and making an active decision to care for our environment for future generations to come. Also by eliminating the use of paper you are eliminating your overall production cost saving your company money.
Posted by seotech on December 29, 2009 under Corporate E-Cards, E-mail Marketing |
E-Cards
E-cards are digital cards delivered usually via email, rather than paper or cardboard cards sent through the post. E-cards are a great alternative to traditional cards because they are delivered in seconds rather than days, have no postage costs, and are environmentally-friendly since they don’t use paper. Additionally, they can be sent to many people at once while being personalised for each recipient.
E-cards are also more versatile than traditional cards. Rather than just a picture and a message, e-cards can include animation, video, sound and music. Typically, senders choose an e-card from an online catalogue of e-cards so they don’t even have to design the card themselves. After selecting a design, the sender can personalise it by various degrees including name, a message, photo or video. Then the sender fills in the recipient’s email address and the web site delivers the email. On the other hand, web-based card creation is also an option. This is where the sender chooses all the individual elements of the e-card from the website, including the background, images, animations and text font.
With advancing technology, e-cards can now be sent to mobile devices including PDAs and mobile phones (also known as mCards). These multimedia messages can be sent by the user from a website on a PC to the recipient’s mobile number.
Business E-Cards
E-cards are used for all sorts of occasions, from Christmas to birthdays, Valentine’s Day, graduations, weddings, engagements, Easter, New Years and so on. Or they can be sent just for fun, many e-cards just being designed with amusing animations. E-cards are also increasingly being used by businesses to keep in contact with previous, present and potential customers and shareholders. They can replace traditional business Christmas cards, be used as invitations to conferences or seminars, inform customers of changes and more.
SEO Technologies Pty Ltd can design and host animated business e-cards. This Australian company, based in Sydney, offers high quality e-cards with a professional edge, suitable for all business communications.
Posted by seotech on December 16, 2009 under Corporate E-Cards |
E-mail Marketing
E-mail marketing is a form of internet marketing that involves sending emails to previous, current and potential clients to encourage repeat or new business. It can include e-mails advising of new products and services, upcoming events, changes in times or location, new stores and so on. One common form of email marketing is sending company newsletters to clients and shareholders. This enables the company to update and engage clients in an innovative manner. E-mails can be interactive with embedded graphics, videos and links to feedback forms, unlike traditional newsletters.
The system of opt-in or permission marketing should be used with e-mail marketing to ensure that your newsletter does not become spam. This is a method whereby the recipient of the e-mail has consented to receive it, so it is not unsolicited. It has the additional benefit that the e-mail will be more personal and relevant, rather than being a mass and untargeted advertisement.
Corporate E-Cards
An e-card is a greeting card that is created and delivered digitally rather than made with paper and sent through the mail. Since e-cards have digital content, they are much more versatile than traditional cards. They can include multimedia such as music, animation or video, be interactive, and sent easily to one person or many people.
Corporate e-cards are an innovative idea for companies with email mailing lists. S.E.O. Technologies, a search engine optimisation and multimedia company, use e-cards as part of its email marketing services. These cards are created using Flash animation and used to thank clients and customers for their support, invite them to special events, and to notify them of up-coming changes in the company’s operations, goods or services.
These professional quality corporate e-cards can replace traditional Christmas cards or thank you cards to clients, or accompany business invitations to seminars, conferences or other occasions.
