Posted by seotech on December 29, 2009 under Corporate E-Cards, E-mail Marketing | 
E-Cards
E-cards are digital cards delivered usually via email, rather than paper or cardboard cards sent through the post. E-cards are a great alternative to traditional cards because they are delivered in seconds rather than days, have no postage costs, and are environmentally-friendly since they don’t use paper. Additionally, they can be sent to many people at once while being personalised for each recipient.
E-cards are also more versatile than traditional cards. Rather than just a picture and a message, e-cards can include animation, video, sound and music. Typically, senders choose an e-card from an online catalogue of e-cards so they don’t even have to design the card themselves. After selecting a design, the sender can personalise it by various degrees including name, a message, photo or video. Then the sender fills in the recipient’s email address and the web site delivers the email. On the other hand, web-based card creation is also an option. This is where the sender chooses all the individual elements of the e-card from the website, including the background, images, animations and text font.
With advancing technology, e-cards can now be sent to mobile devices including PDAs and mobile phones (also known as mCards). These multimedia messages can be sent by the user from a website on a PC to the recipient’s mobile number.
Business E-Cards
E-cards are used for all sorts of occasions, from Christmas to birthdays, Valentine’s Day, graduations, weddings, engagements, Easter, New Years and so on. Or they can be sent just for fun, many e-cards just being designed with amusing animations. E-cards are also increasingly being used by businesses to keep in contact with previous, present and potential customers and shareholders. They can replace traditional business Christmas cards, be used as invitations to conferences or seminars, inform customers of changes and more.
SEO Technologies Pty Ltd can design and host animated business e-cards. This Australian company, based in Sydney, offers high quality e-cards with a professional edge, suitable for all business communications.
Posted by seotech on December 16, 2009 under Corporate E-Cards |
E-mail Marketing
E-mail marketing is a form of internet marketing that involves sending emails to previous, current and potential clients to encourage repeat or new business. It can include e-mails advising of new products and services, upcoming events, changes in times or location, new stores and so on. One common form of email marketing is sending company newsletters to clients and shareholders. This enables the company to update and engage clients in an innovative manner. E-mails can be interactive with embedded graphics, videos and links to feedback forms, unlike traditional newsletters.
The system of opt-in or permission marketing should be used with e-mail marketing to ensure that your newsletter does not become spam. This is a method whereby the recipient of the e-mail has consented to receive it, so it is not unsolicited. It has the additional benefit that the e-mail will be more personal and relevant, rather than being a mass and untargeted advertisement.
Corporate E-Cards
An e-card is a greeting card that is created and delivered digitally rather than made with paper and sent through the mail. Since e-cards have digital content, they are much more versatile than traditional cards. They can include multimedia such as music, animation or video, be interactive, and sent easily to one person or many people.
Corporate e-cards are an innovative idea for companies with email mailing lists. S.E.O. Technologies, a search engine optimisation and multimedia company, use e-cards as part of its email marketing services. These cards are created using Flash animation and used to thank clients and customers for their support, invite them to special events, and to notify them of up-coming changes in the company’s operations, goods or services.
These professional quality corporate e-cards can replace traditional Christmas cards or thank you cards to clients, or accompany business invitations to seminars, conferences or other occasions.
Posted by seotech on August 31, 2009 under Corporate E-Cards, Multimedia Companies, seo company sydney, seo services |
Traditional Greeting Cards
Ancient greeting cards were used by both the Chinese to celebrate the New Year and the early Egyptians who used papyrus scrolls. Greeting cards started to appear in Europe in the early 1400s, such as the German woodcut New Year’s greetings and Valentine’s Day messages. By the 1850s the greeting card rather than being a homemade customised hand-delivered card, became more popular and affordable due to developments in printing methods.
The first published Christmas card appeared in 1843 in England, commissioned by Sir Henry Cole. Not long after, companies started to hire illustrators to design and mass produce greeting cards. When colour lithography developed in the 1930s the greeting card industry really expanded. Today there are cards for all occasions and emotions, from birthdays, to christenings, engagements, weddings, funerals, baby showers, get well cards, mother’s and father’s day, farewell cards, graduation and more.
Different types of greeting cards include:
- Standards cards: a card printed with a picture on the front, folded over, with an inscribed message on the inside.
- Photo greeting cards: cards that have a hole in the front for you to place your own photo in the cover. There are also cards that are printed with high quality digital photos- which you can buy or print yourself.
- Humorous greeting cards: also known as studio cards, became popular in the 1940s and 1950s.
- Musical Greeting cards: Cards that contain musical devices or recording devices, which play when opened (such as a traditional Christmas carol).
Animated E-Cards
An e-card is a greeting card that is sent over the internet, with digital content such as music, animation and videos. These are available on websites for free or for a fee, or can be designed by a multimedia company.
Corporate e-cards are great as a form of marketing to thank your clients and customers or invite them to special events. They can also be used to inform customers of changes. Designed with Flash animation, they can be entertaining and capture their attention.
