Posted by seotech on August 24, 2010 under E-mail Marketing, search engine optimisation | 
Web promotion is promoting your website and company online. Its purpose is to increase the number of visitors to your site and ultimately increase the number of sales your company make and increase company profits. Web promotion is about structuring your online advertising campaigns so that it reaches the greatest possible audience and has the maximum effect on the targeted audience. Web promotion also includes search engine marketing (SEM), search engine optimisation (SEO), flash banner ads, email marketing and social networking marketing. A good web promotion campaign ties together design, development, advertising and sales.
One of the things that make web promotion and marketing stand out from other, more traditional, forms of advertising is its interactive nature. It provides instant responses and enables the user much more control over what information they receive. This has been made much more successful through greater and great advancements in internet coding such as javascript in HTML and action script in flash.
Web promotion is a relatively inexpensive form of marketing compared to more traditional advertising costs. It is much easier to reach a wider audience as you are not limited by geographical location.
Web promotion campaigns are very easy to track and trace to evaluate efficiency quickly and easily. There are a number of different tracking and analysis methods that can be used to track where users click and see just how effective your adverting is and where the main sectors of your viewers are coming from. This type of feedback is not possible with more traditional forms of advertising such as billboards, magazines or newspapers.
Posted by seotech on June 28, 2010 under Corporate E-Cards, E-mail Marketing |
Once you have a product you need to market it well for it to be a success. For the best marketing results it is best to take a multi-phased approach to your campaign. One technique that can be used within a marketing campaign is the distribution of e-cards (electronic greeting cards). These work on a similar principle to a greeting card/post card except they are in a digital form and are emailed to clients rather than snail mailed. They are created using digital software (usual Flash) and are animated and interactive.
Research has shown that 85% of all internet users visit a greeting’s site each year. Why not tap into this market with your company and see just how effective e-cards can be.
E-cards have been proven to be a much more successful marketing option than more traditional print methods as they are animated and interactive and therefore grab the reader’s attention and hold it for a longer period of time to ensure that they get the information that they need about your company or product. They are a creative and innovative way to market your product that utilizes the best of modern technology to simply and effectively reach you target market.
Uses/Purposes
There are a number of different uses and purposes for e-cards. These include:
- Promotion-this involves promoting a particular product or service
- Brand-creating brand awareness within your client bases
- Invitations-e-cards can be used to invite clients to seminars and special events
- Reminders-these can be used to remind clients about appointments
- Reference-these can be sent on special occasions such as birthdays, holiday greetings and thank you notes.
Environmental Benefits
E-cards remove the need for printing on paper and using envelopes to send them. This ultimately reduces the amount of trees that are cut down and therefore by choosing e-cards you are reducing your company’s carbon footprint and making an active decision to care for our environment for future generations to come. Also by eliminating the use of paper you are eliminating your overall production cost saving your company money.
Posted by seotech on May 18, 2010 under Corporate CD Development, E-mail Marketing, Powerpoint Publishing |
Voiceover is a production technique where a non-diegetic voice is used in a radio, television, film, theatre or other presentation.
The commercial use of voiceover in advertising has been popular since the beginning of radio broadcasting. In the early years, before effective sound recording and mixing, announcements were produced “live” and at-once in a studio with the entire cast, crew and, usually, orchestra.
More recent technological developments in recording and editing have transformed this process. The use of computers has made editing operations faster and easier to execute with software, and the use of hard-drives for storage has made recording cheaper. Today, the process of making a recording has become both more complicated, and yet easier to perform.
Both male and females can create voiceovers and often a specific gender and age bracket is chosen to promote a particular product to appeal to a certain target market (e.g. a company selling baby cloths would probably choose a woman with a caring motherly voice for voiceover advertising for their company).
SEO Technologies
SEO Technologies is a Sydney based multimedia company that record voiceovers for their Powerpack web presentations, and also for cd-rom production requiring professional audio narration. Their ProTools studio is equipped with professional valve-driven Rode microphones, Dynaudio Acoustics monitors, and a full range of Protools effects plug-ins to give any soundtrack or voiceover recorded that dynamic edge.
