Posted by seotech on December 3, 2009 under expert seo techniques | 
SEO Tips
SEO (Search Engine Optimisation) is a process of boosting your site in search engine results. The logic is that the earlier your website appears in the search results, the more likely users are to visit it, thereby attracting potential clients. SEO considers how search engines are programmed and what people search for (key words and phrases) in order to increase its content relevance and remove barriers to the indexing processes of search engines such as Google or Yahoo.
The first factor to consider when trying to optimise your site is your site URL (web address). Choose a URL with the keywords that you are targeting, and try to avoid using too many hyphens (although they are better than underscores). Create readable and clear content, not stuffed full of keywords, but designed for people to read. Try to create unique content that will distinguish your site from the thousands of competitors. Build targeted links, whether by key words, industry, geography. Only link to sites with quality content rather than link farms.
SEO Considerations
Use a relevant title and meta description on every page. Pages that have titles designed according to key words but are not reflected in the page content are unlikely to get ranked highly. So be relevant. Submit your site to quality directories, make use of their tools (many of them free) to track your progress. Include a site map of all your important pages. This will allow search engine spiders to crawl your pages and undertand the site’s hierarchy.
Other SEO considerations include doing keyword research before you start building your site. Learn as much as you can about SEO if you’re doing it yourself, or find a great search engine optimisation company to do if for you. What is the point of having a great website if no-one can find it? Remember that it is a process that will take months to be effective. Furthermore, the results will depend on how much effort you put into it as well as how large your target audience is.
Posted by seotech on November 17, 2009 under expert seo techniques |
SEO
The point of SEO, as with any marketing campaign, is ultimately to attract new clients and increase sales. The difference with search engine optimisation, is that it consists solely of online methods to achieve this goal. The internet is a tool with vast potential for marketing. Not only is there a global audience, but it is interactive. So businesses cam promote their products and services, as well as actually sell them, via the same medium.
Internet marketing involves a range of aspects, from web design and development, to advertising and sales. SEO Technologies Pty Ltd is able to assist your business in all of these areas, from advanced design incorporating interactive multimedia to e-commerce systems that are user-friendly. In terms of advertising, SEO Technologies has extensive experience in search engine optimisation and email marketing.
SEO Techniques
The purpose of SEO techniques is to increase your website’s visibility in search engines when certain relevant keywords are used. So for example, if your website is promoting SEO services, it may be optimised to appear on the first page of results when a user types ‘SEO’ or ‘Sydney SEO services’ or ‘internet marketing’ into a search engine such as Google or Yahoo.
Search engines use over 200 factors to calculate the relevance of a site to a keyword or key phrase. SEO techniques are about reverse engineering the algorithm used in order to make your site the most relevant. So strategies are developed around keyword density, inbound links, content, site structure, anchor text, online press releases, relevant blogs, social media and much more. SEO strategies aim for a holistic approach that will produce a website with great design, relevant to your target audience, containing useful information, and optimised to be visible in major search engines. By employing SEO techniques you could double your site traffic, but make sure you do some research before jumping in. Don’t be fooled into using blackhat techniques that could result in your site not getting any hits at all!
Posted by seotech on August 24, 2009 under Flash Webvideos, Multimedia Companies, expert seo techniques, seo company sydney |
Integrating Videos Online
Creating a multimedia and interactive site is an exciting and successful way to promote your goods and services to customers. One aspect of this multimedia web design is integrating presentations with full audio and video capabilities. Another aspect is integrating “webvideos” or online optimised video clips. Basically the video is produced with narration and/or a soundtrack in a Flash format, compressed to reduce the file size for ease and speed of downloading without compromising the quality of the original clip, then published online. SEO Technologies Pty Ltd is a web design, SEO and multimedia company in Sydney that can produce high quality presentations and video clips and integrate them into you website. In addition, the company has in-house ProTools studio for voiceovers and audio production.
Flash
Adobe Flash (originally Macromedia Flash) is a popular method for adding animation and interactivity to web pages such as advertisements, forms and video. It was developed by Johnathan Gay in 1996 while working for Silicon Beach Software. It is a very effective format to use online as almost 100% of users have Flash Player installed and so are able to access Flash graphics, functions and videos. Compared to other plug-ins such as Java, QuickTime or Windows Media Player, it has a small install size, is quick to download and initialise.
Flash content is programmed with ActionScript to provide interactive features (such as buttons, text entry fields, etc). By using scripting instead of animating it, programmers save time and have more flexibility when editing it. Flash files usually have a .swf file extension (ShockWave Flash), which can be played in a standalone Flash Player or as a self-executing Flash movie. Embedded Flash movies form the basis of sites such as YouTube, as most users have acces to Flash Player, which eliminates problems of platforms and no standard video format across the web.
