Posted by seotech on June 15, 2010 under expert seo techniques, keyword seo, search engine optimisation, seo services | 
Pay-per-click (PPC) advertising is one of the fastest methods of driving sales for your business. It is form of search engine advertising where the advertiser only pays when a user actually clicks on an ad to visit the advertiser’s web site. The prospective advertisers bid on keywords they predict their target market will use as search terms when looking for a product or service the advertiser has to offer.
When a user types a keyphrase query which matches within the advertiser’s keyword list, the advertiser’s ad is displayed (sponsored link/sponsored ads). You can setup a text-based ad to appear anytime a user types in a specific keyword phrase. You are only charged when someone actually clicks on your ad.
Content sites either charge a flat rate per click (the advertiser and publisher agree upon a fixed amount that will be paid for each click) or their rate is based on a bidding system (the advertiser participates in a private auction hosted by a publisher/advertising network). Flat rate is most common.
History
The concept of PPC advertising was developed by Idealab and Bill Gross (the founder of GOto.com). The concept was presented by Jerry Brewer at the TED Conference in 1998 which is where it really took off.
SEO Technologies
SEO Technologies is a search engine optimisation company that provides PPC services as a supplementary program harnessed to our organic search engine optimisation campaigns.
For more information see the SEO Technologies website
Posted by seotech on March 15, 2010 under expert seo techniques, search engine optimisation, seo company sydney, seo services |
Blogs
Blogs were originally created as a form of on-line journal where people can share their personal experiences and hobbies with the world. They were traditional written in a diary entry format and contained reflections and opinions. Today, however, blogs serve a much larger purpose.
Blogs now serve a very vital role within the search engine optimisation of a website. When developed and maintained correctly blogs can dramatically impact your google ranking and increase traffic to your website.
What makes a good blog?
Here are a few tips and tricks to help you get started with an effective blog:
- Be original- there is so much content already on the web, try to create something that is fresh and new that will grab people’s interest.
- Use links effectively-by placing links within your blog entries to your website you can increase the amount of traffic coming to your site. Both internal and external links can be useful.
- Keep it simple-make sure that your content is direct and to the point. Try to avoid jargon that users will not understand or get confused by.
- Comment-commenting on other people’s blogs helps to build a blogging community and ultimately increase the number of people viewing your blog and website.
- Post regularly-The more you post the greater an effect you will see
SEO Companies
Alternatively, there are a number of SEO companies who are willing to manage a blogging account for you. They are trained professionals who have a solid understanding of all the ins and outs of blogging and how to best optimisze your search ranking.
Posted by seotech on under Flash Webvideos, Multimedia Companies, expert seo techniques, seo services |
Banner Ads
Banner ads are a form of advertising delivered via the web. It involves embedding an advertisement into a web page to attract traffic to the advertiser’s website through linking. Usually the ad is an image or multimedia object that uses technologies such as Java or Flash to employ sound, animation or video. The idea is that the more eye-catching the ad, the more likely the user is to click on it, leading them to the advertiser’s website. Affiliates who host the ad on their site can earn money on a CPC bases (cost per click), meaning that for every unique user click on the ad, the affiliate earns money.
Web banner ads function in the same way as traditional advertisements, that is they inform potential consumers of the product or service and give reasons why they should choose it. However, they differ in that the results for advertisement campaigns may be monitored real-time and can be targeted to the viewer’s interests, rather than simply advertising to a mass market. The user’s behaviour is then often tracked through a click tag.
The first clickable web banner ad was sold by Global Network Navigator in 1993 to a law firm in Silicon Valley. GNN was one of the very first websites ever, and also the first commercially supported web publication.
Flash Banner Ad Design
Engaging and effective banner ad design is an important element in any online advertising campaign. To increase traffic to your site through banner ad links, the icon needs to be informative, eye-catching and reflect the branding of your business.
One way to add animation and interactivity to your webpage, as well incorporate multimedia in your banner ad, is to use Flash technology. Flash is a popular way to include animation, video, graphics and sound in many web applications.
One way to create an effective banner ad is to use the services of an SEO company that will use Flash to develop visually outstanding, animated custom banners. A well-designed Flash banner ad will always attract more attention than static ads, achieving more clickthroughs as a result.
