Posted by seotech on August 7, 2009 under Multimedia Companies, expert seo techniques, keyword seo, search engine optimisation, seo company sydney, seo services | 
SEO Companies
An SEO company is one that tries to improve the ranking on clients’ sites in search engine results around key words and phrases. The aim is to be the first result when users search for services the client offers, thereby increasing traffic to their website and hopefully attracting new clients. SEO Technologies Pty Ltd is a Sydney SEO company that not only offers advanced search engine optimisation services, but also exceptional web development and design, integrated and innovative multimedia, and email design and marketing services.
Its comprehensive web design includes giving the client control of their website through content management systems making it is to maintain and update without any web expertise, designing e-commerce solutions to create an online shopping experience as close as possible to real shopping, and creating sophisticated, interactive online annual reports with intuitive navigation systems (including prospectus, development reports and other financial reports).
SEO Technologies also offers a range of multimedia services for your website that creates an sensual experience for the customer from eye-catching presentations, to online videos, flash animations and photos. The integration of different interactive media brings a new relationship between your customers and your products and services. We can also provide CD-ROM and DVD solutions for distribution to shareholders and customers.
Search Engine Optimisation Services
Our key service however revolves around improving the visibility of clients’ websites. We offer excellent results for all types and sizes of websites, from the smallest companies to large corporations. The amount of traffic that results from our SEO strategies will depend on your target market’s size (whether you are marketing to a mass market or targeting a niche market), and the level of optimisation applied (including the number of targeted keyphrases or pages optimised). However, at a minimum your site’s traffic will double through our SEO campaigns, while many have had increases of 500%.
Posted by seotech on July 31, 2009 under expert seo techniques, keyword seo, search engine optimisation, seo company sydney, seo services |
SEO Guidelines
It is important to keep to search engine guidelines when trying to optimise your site as ‘black hat’ techniques can result in your site being penalised through lower search engine result rankings or being banned altogether, such as the company Traffic Power in 2005. By contrast, by using approved SEO techniques or ‘white hat’ SEO, your site will not only be of a higher quality but also achieve higher rankings and consequently better traffic.
Some of the content guidelines promoted by Google include using a clear hierarchy for your site, make a sitemap available for users, create content that has useful and clear information, aim to use text rather than images for important text so the Google crawler can recognise it, and keep a limited amounts of links on each page (i.e. less than 100).
Quality guidelines refer more to manipulative behaviour to be avoided, from registering misspellings as your website of popular domains, to showing different content to search engines than to users (known as ‘cloaking’). Other tips include not linking to web spammers or ‘link farms’, or filling your site with irrelevant and unrelated keywords.
Other SEO terms
Search engine optimisation (SEO) has many technical terms, as addressed in the previous blog. Here are a few other common SEO terms.
- Algorithm: a programming rule that determines how a search engine indexes content.
- Clickthrough rate: the amount of times people click on a link (such as a search engine result) or an an ad.
- Googlebot: a search tool used by Google to collect documents from the internet to build an index for its search engine.
- Link farm: a site that contains mainly links and almost no content, created to artificially inflate page rank.
- Keyphrases: 2-3 word phrases that are used by users to search for content in a search engine index.
Posted by seotech on July 17, 2009 under expert seo techniques, keyword seo, search engine optimisation, seo services |
What is SEO?
Search Engine Optimisation (SEO) is a process used to increase ‘traffic’ or visits to a website by making it the top of search engine result lists on certain ‘keywords’. For example if a toy shop has a website and it wants to have an increased ‘web presence’ (more people visiting their site), SEO will try to get their site to come first when people search for keywords such as ‘toy shop’ or ‘buy toys’ in a search engine.
There are various search engines that people use, two of the main ones being Google and Yahoo. Search engines are used to navigate the web because of the sheer number of sites on the Web- at least 72, 000,000 sites. SEO involves many strategies to improve the ranking of a site in these search results including editing the site content and coding to include more keywords and the relevance of the site to those keywords. Website owners, especially companies, use SEO techniques as there are more than 1 billion internet users which offers incredible opportunities for marketing their goods and services.
Common SEO terms
Here are some common SEO terms that are used within the industry:
- Indexing: when search engines collect and store data on new webpages to be included in their search database.
- Crawlers: search engines use crawlers to find new pages automatically
- White hat: SEO techniques that conform to search engine guidelines, ensuring that users see the same content that search engines do.
- Black hat: SEO techniques that are deceptive and do not conform to search engine guidelines, such as using hidden text or cloaking. This will result in the site being penalised or banned from the search engine.
- Links: text that will take you to a web page. Inbound links are links to your site from others.
- Hits: any download of a file from a web server (including graphics, videoclips, flash files, etc).
