Posted by seotech on April 20, 2010 under Flash Webvideos, Multimedia Companies, web design | 
Video is a great quick and effective way in which to attract people’s attention and convey your message. Video has a unique ability to ‘bring a message to life’. That no other media has.
Advantages of online video production
Publishing video online is also much more cost effective. Producing video on a DVD can cost up to $3 per view. However, online video eliminates this excess cost and enables for many more people to view your video.
Online video is also a great way to market your company. Video files can be distributed on video social media sites such as Youtube, Metacafe, Google Video, Vimeo etc. In addition this also increases google rankings.
Limitations of online video production
The biggest limitation with online video production has been bandwidth and speed. Dial up internet access has very slow limited downloads and struggles to run large video files. Thankfully this is becoming less and less of an issue. There has been a major shift in the market and most computers now have a broadband internet connection which is much faster and can manage large video files a lot better. Also, there have been a number of recent developments in video compression file formats which enable video files to be compressed to a much smaller size without losing too much quality.
Applications
Online video production can be used in many different applications within your website such as:
- Product Demonstrations videos
- Highlight product/services features and benefits
- Testimonials
- Marketing videos
SEO Technologies
So, how do I include an online video into my website? SEO Technologies is a Sydney based web development/multimedia company who specialize is online video production. No matter what your need or budget SEO Technologies can create an online video production package to suit you. In addition, they have developed a product specifically for the mining industry which allows for the addition of narration and soundtracks to a mining company flythrough video production, and converts it for web publishing.
Posted by seotech on March 15, 2010 under Flash Webvideos, Multimedia Companies, expert seo techniques, seo services |
Banner Ads
Banner ads are a form of advertising delivered via the web. It involves embedding an advertisement into a web page to attract traffic to the advertiser’s website through linking. Usually the ad is an image or multimedia object that uses technologies such as Java or Flash to employ sound, animation or video. The idea is that the more eye-catching the ad, the more likely the user is to click on it, leading them to the advertiser’s website. Affiliates who host the ad on their site can earn money on a CPC bases (cost per click), meaning that for every unique user click on the ad, the affiliate earns money.
Web banner ads function in the same way as traditional advertisements, that is they inform potential consumers of the product or service and give reasons why they should choose it. However, they differ in that the results for advertisement campaigns may be monitored real-time and can be targeted to the viewer’s interests, rather than simply advertising to a mass market. The user’s behaviour is then often tracked through a click tag.
The first clickable web banner ad was sold by Global Network Navigator in 1993 to a law firm in Silicon Valley. GNN was one of the very first websites ever, and also the first commercially supported web publication.
Flash Banner Ad Design
Engaging and effective banner ad design is an important element in any online advertising campaign. To increase traffic to your site through banner ad links, the icon needs to be informative, eye-catching and reflect the branding of your business.
One way to add animation and interactivity to your webpage, as well incorporate multimedia in your banner ad, is to use Flash technology. Flash is a popular way to include animation, video, graphics and sound in many web applications.
One way to create an effective banner ad is to use the services of an SEO company that will use Flash to develop visually outstanding, animated custom banners. A well-designed Flash banner ad will always attract more attention than static ads, achieving more clickthroughs as a result.
Posted by seotech on February 9, 2010 under Multimedia Companies, Powerpoint Publishing |
PowerPoint Tips
Sadly, many PowerPoint presentations are both unoriginal and unprofessional. To make the best impression possible with your PowerPoint presentation there are a few things to keep in mind regarding text, co-ordination and graphics.
Firstly, PowerPoint offers a variety of layouts. By using the Slide Master you can customise the positioning and appearance of the slide layouts at once. You can reformat the font, bullets and the line spacing of text. By customising your presentation, hopefully it won’t look the same as every other one you see. Then there are the AutoCorrect layout options- simply turn them off if you don’t want your bulleted text to shrink automatically to fit content or your objects being re-positioned.
Then try to be consistent throughout the presentation. It can distracting and visually irritating to have changing background or text colours, a multitude of animated slide transitions, or changing margins. Finally don’t crowd your slides with numerous graphics or huge chunks of text. Give a clear and effective presentation by highlighting your key points, so use space widely.
PowerPoint Distribution
While the most obvious point of distribution for your PowerPoint presentation is when it is displayed during your speech, it does not always have to be viewed live. PowerPoint is very widely used by educational institutions by both teachers and students, by government agencies and their subcontractors, and by private and public companies. So while it is used in classrooms, conferences and board meetings, it can also be viewed on CD-ROM, DVD and online. By publishing it as an interactive CD-ROM users can click on links to view annual reports, visit your website or watch video clips of your latest news. Optionally, the audio from the presentation can be recorded then added as a voice-over, synchronised with the correct slide.
PowerPoint files can be quite big to download due to its many features including animated slide transitions, photographs, images, video clips, sound effects, diagrams and graphs. However, by having a multimedia company convert the presentation to Adobe flash it can be downloaded quickly. In addition, almost all Internet users have Flash technology available and no additional software installations are required.
