Posted by seotech on May 18, 2010 under Corporate CD Development, E-mail Marketing, Powerpoint Publishing | 
Voiceover is a production technique where a non-diegetic voice is used in a radio, television, film, theatre or other presentation.
The commercial use of voiceover in advertising has been popular since the beginning of radio broadcasting. In the early years, before effective sound recording and mixing, announcements were produced “live” and at-once in a studio with the entire cast, crew and, usually, orchestra.
More recent technological developments in recording and editing have transformed this process. The use of computers has made editing operations faster and easier to execute with software, and the use of hard-drives for storage has made recording cheaper. Today, the process of making a recording has become both more complicated, and yet easier to perform.
Both male and females can create voiceovers and often a specific gender and age bracket is chosen to promote a particular product to appeal to a certain target market (e.g. a company selling baby cloths would probably choose a woman with a caring motherly voice for voiceover advertising for their company).
SEO Technologies
SEO Technologies is a Sydney based multimedia company that record voiceovers for their Powerpack web presentations, and also for cd-rom production requiring professional audio narration. Their ProTools studio is equipped with professional valve-driven Rode microphones, Dynaudio Acoustics monitors, and a full range of Protools effects plug-ins to give any soundtrack or voiceover recorded that dynamic edge.
Posted by seotech on February 9, 2010 under Multimedia Companies, Powerpoint Publishing |
PowerPoint Tips
Sadly, many PowerPoint presentations are both unoriginal and unprofessional. To make the best impression possible with your PowerPoint presentation there are a few things to keep in mind regarding text, co-ordination and graphics.
Firstly, PowerPoint offers a variety of layouts. By using the Slide Master you can customise the positioning and appearance of the slide layouts at once. You can reformat the font, bullets and the line spacing of text. By customising your presentation, hopefully it won’t look the same as every other one you see. Then there are the AutoCorrect layout options- simply turn them off if you don’t want your bulleted text to shrink automatically to fit content or your objects being re-positioned.
Then try to be consistent throughout the presentation. It can distracting and visually irritating to have changing background or text colours, a multitude of animated slide transitions, or changing margins. Finally don’t crowd your slides with numerous graphics or huge chunks of text. Give a clear and effective presentation by highlighting your key points, so use space widely.
PowerPoint Distribution
While the most obvious point of distribution for your PowerPoint presentation is when it is displayed during your speech, it does not always have to be viewed live. PowerPoint is very widely used by educational institutions by both teachers and students, by government agencies and their subcontractors, and by private and public companies. So while it is used in classrooms, conferences and board meetings, it can also be viewed on CD-ROM, DVD and online. By publishing it as an interactive CD-ROM users can click on links to view annual reports, visit your website or watch video clips of your latest news. Optionally, the audio from the presentation can be recorded then added as a voice-over, synchronised with the correct slide.
PowerPoint files can be quite big to download due to its many features including animated slide transitions, photographs, images, video clips, sound effects, diagrams and graphs. However, by having a multimedia company convert the presentation to Adobe flash it can be downloaded quickly. In addition, almost all Internet users have Flash technology available and no additional software installations are required.
Posted by seotech on January 6, 2010 under Powerpoint Publishing |
Powerpoint Presentations
The program Microsoft PowerPoint is a great tool for developing creative and attention-grabbing presentations to accompany your business proposal, lecture or shareholder presentation. Rather than bringing along posters with graphs, or photocopying handouts, fiddling around with CD or DVD players during the presentation or trying to centre transparencies on the overhead projector, PowerPoint makes everything easier. They have many features that can make your message clearer and more interesting, including the ability to include text, images, photographs, animations, sound clips, hyperlinks, music, video clips and more. You can have customised backgrounds, colourful graphs and diagrams, references to documents or organisations, automated slide transition and so on.
However we have all seen our fair share of inappropriately used PowerPoint presentations. One very common mistake is to display too much text on each slide. Powerpoint slides should be used to highlight key points or illustrate what you’re trying to explain. Copying and pasting your entire speech into your presentation will not only distract your audience from what you’re saying, but is also visually tiring and will most likely lose your audience’s attention. Powerpoint should not be use to replace your presentation, only aid it visually. On the other hand, try not to overuse the slide transitions, animated text appearance, sound effects and bold colour. Highlight your key points, don’t distract from them.
Powerpoint Publishing
One of the great things about PowerPoint presentations is that they can be published online. So those who can’t make your presentation or want to refer to it afterwards can access it whenever they need to. Or if you would like to send a copy to your clients and/or shareholders on CD, the presentation can also be made interactive.
The main problems with publishing your presentation online is that the file can be too large to download easily, and they often lack the audio that gives the slides meaning. A multimedia company such as SEO Technologies Pty Ltd can both reduce the size of the file by converting into Adobe flash as well as synchronising any audtio with the slide transitions.
