Posted by seotech on March 15, 2010 under expert seo techniques, search engine optimisation, seo company sydney, seo services | 
Blogs
Blogs were originally created as a form of on-line journal where people can share their personal experiences and hobbies with the world. They were traditional written in a diary entry format and contained reflections and opinions. Today, however, blogs serve a much larger purpose.
Blogs now serve a very vital role within the search engine optimisation of a website. When developed and maintained correctly blogs can dramatically impact your google ranking and increase traffic to your website.
What makes a good blog?
Here are a few tips and tricks to help you get started with an effective blog:
- Be original- there is so much content already on the web, try to create something that is fresh and new that will grab people’s interest.
- Use links effectively-by placing links within your blog entries to your website you can increase the amount of traffic coming to your site. Both internal and external links can be useful.
- Keep it simple-make sure that your content is direct and to the point. Try to avoid jargon that users will not understand or get confused by.
- Comment-commenting on other people’s blogs helps to build a blogging community and ultimately increase the number of people viewing your blog and website.
- Post regularly-The more you post the greater an effect you will see
SEO Companies
Alternatively, there are a number of SEO companies who are willing to manage a blogging account for you. They are trained professionals who have a solid understanding of all the ins and outs of blogging and how to best optimisze your search ranking.
Posted by seotech on October 26, 2009 under seo company sydney, web design |
Website Design
Web design refers to the process of creating online content for end-users through the Internet or web-enabled software. Rather than designing the functional elements of websites, web design usually refers to the aesthetic qualities or of the content or features for consumers. It can involve various disciplines from animation, photography, typography, animation or graphic design. The coding used to develop these features can include markup languages (e.g. HTML and XML), styles sheet languages (e.g. CSS and XSL), client-side scripting (e.g. JavaScript), server-side scripting (e.g. ASP and CGI), database technologies (MySQL) and multimedia technologies (e.g. Flash and Silverlight).
Some of the basic aspects of web design are content, usability, appearance and visibility. The content of a website should be relevant and have substance, i.e. not just pictures or links. It is important that the users be able to navigate their way around the site, with a reliable and simple interface. The style used, includ the graphics and text, should be consistent through the website. Finally, after so much work has gone into the development and design of the site, it is important that the site be easy to find via most search engines. SEO (search engine optimisation) techniques should be used so that your target audience will be able to find your site when typing in relevant key words in search engines.
Elements of Great Designs
Great design can be difficult to achieve, to avoid being cliche, boring, distracting or confusing, as well as remaining functional. For example, if the site has to download too many items (e.g. videos, graphics, photos, sound), it will take longer and the user may not bother to wait for it to load.
Some considerations include having a background that makes it easy to read the text, consistent and clear navigation buttons, coordinated link colours, repeated elements across all pages within a site so that it looks like each actually belongs to the same website.
Posted by seotech on October 25, 2009 under seo company sydney, seo services, web design |
Website Development
Web development is a term that covers the overall logistics of most web-based services, or any activity related to developing a website on the Internet. Although it can include e-commerce, web design, online content development and web server configurations, the term is usually used to refer to the non-design aspects of building web sites. Non-design aspects of web development can include writing markup and coding. Markup languages are systems for annotating text in a way which is symtactically distinguishable from it, that is to say to not confuse the annotations with the content. HTML (HyperText Markup Language) is a widespread markup language used for structuring documents on the web, consisting of tags surrounded by angle brackets within web page content to denote headings, paragraphs, lists, links, embedded images and interactive forms.
Web coding or programming is the process of writing, testing, troubleshooting and maintaining the source code of web applications. Types of coding can be split into different areas, such as client side coding (covering layout and design) and server side coding (covering the website’s functionality and back end systems). Some of the client side coding tools includes JavaScript, Flash Adobe and Microsoft Silverlight. Server side coding languages include ASP, Perl, PHP, Java, ColdFusion and C Server Scripts.
Web Development applications
Web development can range from simple static pages with plain text to complex applications such as e-commerce. S.E.O. Technologies Pty Ltd has been developing interactive web sites and multimedia applications since 1997, for a wide range of clients and industries. Their expertise is in creatively translating businesses to the web using Flash design, content management and integrated e-commerce.
The company has a holistic approach that involves the initial research into domain names, the design and development of web content, publishing, hosting and promoting the site. The marketing of your site will also involve advanced search engine optimisation services.
