Posted by seotech on April 20, 2010 under Flash Webvideos, Multimedia Companies, web design | 
Video is a great quick and effective way in which to attract people’s attention and convey your message. Video has a unique ability to ‘bring a message to life’. That no other media has.
Advantages of online video production
Publishing video online is also much more cost effective. Producing video on a DVD can cost up to $3 per view. However, online video eliminates this excess cost and enables for many more people to view your video.
Online video is also a great way to market your company. Video files can be distributed on video social media sites such as Youtube, Metacafe, Google Video, Vimeo etc. In addition this also increases google rankings.
Limitations of online video production
The biggest limitation with online video production has been bandwidth and speed. Dial up internet access has very slow limited downloads and struggles to run large video files. Thankfully this is becoming less and less of an issue. There has been a major shift in the market and most computers now have a broadband internet connection which is much faster and can manage large video files a lot better. Also, there have been a number of recent developments in video compression file formats which enable video files to be compressed to a much smaller size without losing too much quality.
Applications
Online video production can be used in many different applications within your website such as:
- Product Demonstrations videos
- Highlight product/services features and benefits
- Testimonials
- Marketing videos
SEO Technologies
So, how do I include an online video into my website? SEO Technologies is a Sydney based web development/multimedia company who specialize is online video production. No matter what your need or budget SEO Technologies can create an online video production package to suit you. In addition, they have developed a product specifically for the mining industry which allows for the addition of narration and soundtracks to a mining company flythrough video production, and converts it for web publishing.
Posted by seotech on March 17, 2010 under web design, web development |
It is important that websites are keep up to date with current web design and development trends. When a user visits a website they pass judgment very quickly about the company based on the quality of the design and development of the site.
Current Web Development Trends
Some trends that are currently very popular in websites include:
- CMS (Content Management Systems)-This enables you easily edit the content within your website yourself without the need for any coding knowledge. This is very important to ensure the users continue to visit your site. If you do not regularly update the content of you site then visitors will visit once, see what is on your site and then never come back. You need to provide something that is interesting and different to give them a good reason to continue to visit your site. There is now a large number of CMS systems available to ensure that you get exactly the right type of system to best suit your companies needs.
- E-commerce-Gone are the days when people drive down to the shops to purchase items. The market is shifting very quickly and most people now much prefer to purchase items on the internet, in the comfort and convince of their own home. If you company sell any products it is important that you incorporate an e-commence/shopping cart functionality into your website to enable you to sell goods and services on the internet. The main problem the users find with e-commerce sites is that they are reluctant to trust the unknown security of using their credit card online. It is important that you use a system that is secure and well trusted to ensure that the user feels safe purchasing your product.
SEO Technologies
It is important to find a good web design development company who you trust to keep your site up to date with current web trends. SEO Technologies is successful and well trusted multimedia, web development and seo company that has been meeting peoples online needs for over 13 years. They specialize in a wide variety of multimedia and online marketing which makes them your one-stop-shop for all your digital marketing needs.
Tags: CMS, content management system, e-commerce, internet marketing, multimedia, Multimedia Companies, multimedia company sydney, online marketing, web CMS, web design, web design company, web development
Posted by seotech on December 3, 2009 under web design |
Creating a SEO-friendly website
When creating an SEO-friendly website there are several things to take into consideration. First, choose a URL address incorporating keywords relevant to your site. Create a site map so your pages can be crawled and indexed by search engines. You can also submit pages to search engines to be included in their database. Then create a great website that actually deserves to be in the top ten search engine results. This includes a site that is easy to navigate, that is it has a clear hierarchy and text links. Every page should be reachable from at least one static text link. Write useful, information-rich, unique and readable content. Then give your content relevant titles and be accurate in your meta descriptions.
Try to use text instead of images to display important content or links, or at least use meta tags if you use an image. Keep links on any given page to less than 100. This goes for your site map as well. If the site map is larger than 100 links, you may want to break it up into separate pages.
Remember that even if you use great SEO techniques and end up with a great rank, it is important to present a website that will actually appeal to those reading it. This includes not deceiving users about the content in your website, known as ‘cloaking’, or duplicating content or simply having pages of links.
Web Design
Keeping in mind that your website should appeal to users, pages should attempt to be easy for the user to read and navigate. You can design the site yourself or choose to employ a web designer, but here are a few tips to consider. Avoid strong colours for backgrounds, using it instead to highlight key features on a neutral background. Keep the design simple and balanced using good-sized margins to create space.
Use 3D effects, icons and buttons to a minimum. They can be used for a professional and high-quality look, but don’t over do it. Centre-alignment is also a good idea because it gives a balanced feel. And don’t forget to spell check- nothing looks less professional than a site full of spelling mistakes.
