Posted by seotech on June 15, 2010 under expert seo techniques, keyword seo, search engine optimisation, seo services | 
Pay-per-click (PPC) advertising is one of the fastest methods of driving sales for your business. It is form of search engine advertising where the advertiser only pays when a user actually clicks on an ad to visit the advertiser’s web site. The prospective advertisers bid on keywords they predict their target market will use as search terms when looking for a product or service the advertiser has to offer.
When a user types a keyphrase query which matches within the advertiser’s keyword list, the advertiser’s ad is displayed (sponsored link/sponsored ads). You can setup a text-based ad to appear anytime a user types in a specific keyword phrase. You are only charged when someone actually clicks on your ad.
Content sites either charge a flat rate per click (the advertiser and publisher agree upon a fixed amount that will be paid for each click) or their rate is based on a bidding system (the advertiser participates in a private auction hosted by a publisher/advertising network). Flat rate is most common.
History
The concept of PPC advertising was developed by Idealab and Bill Gross (the founder of GOto.com). The concept was presented by Jerry Brewer at the TED Conference in 1998 which is where it really took off.
SEO Technologies
SEO Technologies is a search engine optimisation company that provides PPC services as a supplementary program harnessed to our organic search engine optimisation campaigns.
For more information see the SEO Technologies website
Posted by seotech on May 18, 2010 under Corporate CD Development, E-mail Marketing, Powerpoint Publishing |
Voiceover is a production technique where a non-diegetic voice is used in a radio, television, film, theatre or other presentation.
The commercial use of voiceover in advertising has been popular since the beginning of radio broadcasting. In the early years, before effective sound recording and mixing, announcements were produced “live” and at-once in a studio with the entire cast, crew and, usually, orchestra.
More recent technological developments in recording and editing have transformed this process. The use of computers has made editing operations faster and easier to execute with software, and the use of hard-drives for storage has made recording cheaper. Today, the process of making a recording has become both more complicated, and yet easier to perform.
Both male and females can create voiceovers and often a specific gender and age bracket is chosen to promote a particular product to appeal to a certain target market (e.g. a company selling baby cloths would probably choose a woman with a caring motherly voice for voiceover advertising for their company).
SEO Technologies
SEO Technologies is a Sydney based multimedia company that record voiceovers for their Powerpack web presentations, and also for cd-rom production requiring professional audio narration. Their ProTools studio is equipped with professional valve-driven Rode microphones, Dynaudio Acoustics monitors, and a full range of Protools effects plug-ins to give any soundtrack or voiceover recorded that dynamic edge.
Posted by seotech on April 20, 2010 under Flash Webvideos, Multimedia Companies, web design |
Video is a great quick and effective way in which to attract people’s attention and convey your message. Video has a unique ability to ‘bring a message to life’. That no other media has.
Advantages of online video production
Publishing video online is also much more cost effective. Producing video on a DVD can cost up to $3 per view. However, online video eliminates this excess cost and enables for many more people to view your video.
Online video is also a great way to market your company. Video files can be distributed on video social media sites such as Youtube, Metacafe, Google Video, Vimeo etc. In addition this also increases google rankings.
Limitations of online video production
The biggest limitation with online video production has been bandwidth and speed. Dial up internet access has very slow limited downloads and struggles to run large video files. Thankfully this is becoming less and less of an issue. There has been a major shift in the market and most computers now have a broadband internet connection which is much faster and can manage large video files a lot better. Also, there have been a number of recent developments in video compression file formats which enable video files to be compressed to a much smaller size without losing too much quality.
Applications
Online video production can be used in many different applications within your website such as:
- Product Demonstrations videos
- Highlight product/services features and benefits
- Testimonials
- Marketing videos
SEO Technologies
So, how do I include an online video into my website? SEO Technologies is a Sydney based web development/multimedia company who specialize is online video production. No matter what your need or budget SEO Technologies can create an online video production package to suit you. In addition, they have developed a product specifically for the mining industry which allows for the addition of narration and soundtracks to a mining company flythrough video production, and converts it for web publishing.
