Online Video Integration

Posted by seotech on August 24, 2009 under Flash Webvideos, Multimedia Companies, expert seo techniques, seo company sydney | Be the First to Comment

Integrating Videos Online

Creating a multimedia and  interactive site is an exciting and successful way to promote your goods and services to customers. One aspect of this multimedia web design is integrating presentations with full audio and video capabilities. Another aspect is integrating “webvideos” or online optimised video clips. Basically the video is produced with narration and/or a soundtrack in a Flash format, compressed to reduce the file size for ease and speed of downloading without compromising the quality of the original clip, then published online. SEO Technologies Pty Ltd is a web design, SEO and multimedia company in Sydney that can produce high quality presentations and video clips and integrate them into you website. In addition, the company has in-house ProTools studio for voiceovers and audio production.

Flash

Adobe Flash (originally Macromedia Flash) is a popular method for adding animation and interactivity to web pages such as advertisements, forms and video. It was developed by Johnathan Gay in 1996 while working for Silicon Beach Software. It is a very effective format to use online as almost 100% of users have Flash Player installed and so are able to access Flash graphics, functions and videos. Compared to other plug-ins such as Java, QuickTime or Windows Media Player, it has a small install size, is quick to download and initialise.

Flash content is programmed with ActionScript to provide interactive features (such as buttons, text entry fields, etc). By using scripting instead of animating it, programmers save time and have more flexibility when editing it. Flash files usually have a .swf file extension (ShockWave Flash), which can  be played in a standalone Flash Player or as a self-executing Flash movie. Embedded Flash movies form the basis of sites such as YouTube, as most users have acces to Flash Player, which eliminates problems of platforms and no standard video format across the web.

Powerpoint Publishing

Posted by seotech on July 2, 2009 under Multimedia Companies, Powerpoint Publishing, general interest | Be the First to Comment

Powerpoint

Powerpoint is a Microsoft program that has enhanced the way we deliver presentations through making it a multimedia experience. The program was initially developed in 1984 by Forethought, Inc then bought in 1987 by Microsoft. What the program does it create a presentation that is ultimately displayed on a screen by a video projector. It is made up of a number of slides (an allusion to the slide projector) on which can be scrolled through by the presenter. A range of multimedia can be inserted into the slides including text, pictures, images, animations, sound effects, music, video clips, hyperlinks and so on.

Powerpoint has transformed the art of public speaking in companies, schools and universities, or any institution that gives presentations. Whether Powerpoint is a more effective technique for teaching or persuading is debated in comparison to other visual aids, especially depending on the level of skill that the presenter has in putting together the presentation. However it has definitely changed expectations of audiences and the overall professionalism of presentations.

Publishing Powerpoint Online

One of the great features of Powerpoint presentations is that it can published and accessed online. However many presentations are too large to post online (as downloads would take hours), or don’t have the audio accompanying the presentation. Through using the services of an online multimedia company, the Powerpoint presentation can synchronise any audio with the Powerpoint slide transitions so that the person viewing it knows exactly which slide the presenter is referring to.

Additionally, companies such as SEO Technologies Pty Ltd, can reduce the size of the Powerpoint file through converting it into Adobe flash. By using Flash technology (available to 99% of all internet users), it not only downloads rapidly and needs no software to be installed, but also can be published on CD-ROM, DVD, and so on.