Posted by seotech on June 28, 2010 under Corporate E-Cards, E-mail Marketing | 
Once you have a product you need to market it well for it to be a success. For the best marketing results it is best to take a multi-phased approach to your campaign. One technique that can be used within a marketing campaign is the distribution of e-cards (electronic greeting cards). These work on a similar principle to a greeting card/post card except they are in a digital form and are emailed to clients rather than snail mailed. They are created using digital software (usual Flash) and are animated and interactive.
Research has shown that 85% of all internet users visit a greeting’s site each year. Why not tap into this market with your company and see just how effective e-cards can be.
E-cards have been proven to be a much more successful marketing option than more traditional print methods as they are animated and interactive and therefore grab the reader’s attention and hold it for a longer period of time to ensure that they get the information that they need about your company or product. They are a creative and innovative way to market your product that utilizes the best of modern technology to simply and effectively reach you target market.
Uses/Purposes
There are a number of different uses and purposes for e-cards. These include:
- Promotion-this involves promoting a particular product or service
- Brand-creating brand awareness within your client bases
- Invitations-e-cards can be used to invite clients to seminars and special events
- Reminders-these can be used to remind clients about appointments
- Reference-these can be sent on special occasions such as birthdays, holiday greetings and thank you notes.
Environmental Benefits
E-cards remove the need for printing on paper and using envelopes to send them. This ultimately reduces the amount of trees that are cut down and therefore by choosing e-cards you are reducing your company’s carbon footprint and making an active decision to care for our environment for future generations to come. Also by eliminating the use of paper you are eliminating your overall production cost saving your company money.
Posted by seotech on May 18, 2010 under Corporate CD Development, E-mail Marketing, Powerpoint Publishing |
Voiceover is a production technique where a non-diegetic voice is used in a radio, television, film, theatre or other presentation.
The commercial use of voiceover in advertising has been popular since the beginning of radio broadcasting. In the early years, before effective sound recording and mixing, announcements were produced “live” and at-once in a studio with the entire cast, crew and, usually, orchestra.
More recent technological developments in recording and editing have transformed this process. The use of computers has made editing operations faster and easier to execute with software, and the use of hard-drives for storage has made recording cheaper. Today, the process of making a recording has become both more complicated, and yet easier to perform.
Both male and females can create voiceovers and often a specific gender and age bracket is chosen to promote a particular product to appeal to a certain target market (e.g. a company selling baby cloths would probably choose a woman with a caring motherly voice for voiceover advertising for their company).
SEO Technologies
SEO Technologies is a Sydney based multimedia company that record voiceovers for their Powerpack web presentations, and also for cd-rom production requiring professional audio narration. Their ProTools studio is equipped with professional valve-driven Rode microphones, Dynaudio Acoustics monitors, and a full range of Protools effects plug-ins to give any soundtrack or voiceover recorded that dynamic edge.
Posted by seotech on April 20, 2010 under Flash Webvideos, Multimedia Companies, web design |
Video is a great quick and effective way in which to attract people’s attention and convey your message. Video has a unique ability to ‘bring a message to life’. That no other media has.
Advantages of online video production
Publishing video online is also much more cost effective. Producing video on a DVD can cost up to $3 per view. However, online video eliminates this excess cost and enables for many more people to view your video.
Online video is also a great way to market your company. Video files can be distributed on video social media sites such as Youtube, Metacafe, Google Video, Vimeo etc. In addition this also increases google rankings.
Limitations of online video production
The biggest limitation with online video production has been bandwidth and speed. Dial up internet access has very slow limited downloads and struggles to run large video files. Thankfully this is becoming less and less of an issue. There has been a major shift in the market and most computers now have a broadband internet connection which is much faster and can manage large video files a lot better. Also, there have been a number of recent developments in video compression file formats which enable video files to be compressed to a much smaller size without losing too much quality.
Applications
Online video production can be used in many different applications within your website such as:
- Product Demonstrations videos
- Highlight product/services features and benefits
- Testimonials
- Marketing videos
SEO Technologies
So, how do I include an online video into my website? SEO Technologies is a Sydney based web development/multimedia company who specialize is online video production. No matter what your need or budget SEO Technologies can create an online video production package to suit you. In addition, they have developed a product specifically for the mining industry which allows for the addition of narration and soundtracks to a mining company flythrough video production, and converts it for web publishing.
